Monday, July 27, 2009

No Need To Despair...Corporate Culture Is Here!!

The driving ideology of corporate culture is a blind faith in the power and virtue of the corporate collective. All quotas can be met. All things are possible. Profits can always be raised. It is only a question of the right attitude. The highest form of personal happiness, we are told, is when the corporation thrives. Corporate retreats are built around this idea of merging the self with the corporate collective. They often have the feel of a religious revival. They are designed to whip up emotions. Office managers and sales staffs are given inspirational talks by sports stars, retired military commanders, billionaires and self-help specialists like Tony Robbins who tell them, in essence, the impossible is always possible. And when this proves not to be true it is we who are the problem. We simply have to try harder.

The belief that by thinking about things, by visualizing them, by wanting them, we can make them happen is magical thinking. The purpose, structure and goals of the corporation can never be questioned. To question, to engage in criticism of the corporate collective, is to be obstructive and negative. We can always make more money, meet new quotas and advance our career if we have enough faith. This magical thinking is largely responsible for our economic collapse since any Cassandra who saw it coming was dismissed as "negative." This childish belief discredits legitimate concerns and anxieties. It exacerbates despair and passivity. It fosters a state of self-delusion. And it has perverted the way we think about the nation and ourselves.

Corporate employees, like everyone else, are gripped by personal dilemmas, anxieties and troubles. They are not permitted, however, to ask whether the problem is the corporate structure and the corporate state. If they are not happy there is, they are told, something wrong with them. Real debate, real clashes of opinion, are, in the happy world of corporatism, forbidden. They are considered rude. The corporations enforce a relentless optimism that curtails honest appraisal of reality and preserves hierarchical forms of organization under the guise of "participation." Corporate culture provides, as Christopher Lasch pointed out, a society dominated by corporate elites with an anti-elitist ideology.

Really brilliant essay by Chris Hedges.

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